Ebayya Quarters
Ebayya Quarters
Luxury living informed by equestrian heritage, crafted for a new era of Riyadh.
Client
NHC
Location
Riyadh, Saudi Arabia
Project Type
Strategy, Brand identity, Digital, Print
Role
Design Director
Project Overview
A life with more
For a neighbourhood bringing a new standard of luxury, named after King Abdulaziz’s racehorse and inspired by the nearby racecourse, NHC required a statement for the future of Riyadh. Speaking to Ebayya’s provenance and ambition. A story of progress.
The Brief
To create a luxury brand and full suite of launch materials for one of NHC’s most ambitious neighbourhoods, translating equestrian heritage into a contemporary identity for Riyadh’s future.
The Solution
The idea drew on equestrian heritage and modern ambition, expressed through a refined visual identity, kinetic typography and a monogram inspired by the curves of a race track. This created a distinctive luxury presence across print, digital and environmental touchpoints.
A purebred destination, where equestrian elegance meets modern sophistication, brought to life through a distinctive identity that embodies movement, heritage, and a new standard of luxury for NHC.
Concept
Home for generations
At the heart of the brand is a sense of momentum and lineage. The typography was crafted to feel in motion, echoing the rhythm of the racecourse, while the monogram takes direct inspiration from its form. As a flagship move into luxury for NHC, the project defined a new visual benchmark.
Logos
Monogram
Iconography
Typography
