Raffles Residences
Raffles Residences
An island sanctuary where Raffles elegance meets Red Sea enchantment.
Client
Red Sea Global
Location
Saudi Arabia
Project Type
Strategy, Brand identity, Print
Role
Design Director
Project Overview
Treasure the exquisite
Translate Raffles’ legendary brand to a remarkable new setting, shaping an enchanting story on the Red Sea. Layer the richness of island living to move beyond the ordinary, weaving the brand into the magic of the destination in a way that distinguishes it from other luxury residences. Serve as custodian to the Raffles legacy, honouring its blend of British etiquette, tropical splendour and Asian grace, and invite the audience into a promise that once experienced, you feel compelled to return as family.
We crafted a distinct identity that blends Raffles’ timeless elegance with the island’s rich presence, capturing the allure of old-world glamour and the magnificence of its inspiring architecture.
