RX London
RX London
Branding a new property agency, ready to storm the London market with a fresh and sophisticated approach
Client
RX London
Location
London
Project Type
Art Direction, Brand Identity, Website/UX
Role
Art Direction, Designer
Project Overview
Progressive real estate. On every level.
RX London is a boutique practice providing informed, multi-disciplinary advice for the London market, with senior expertise covering development, capital markets, leasing (traditional and flexible), occupier advisory, lease advisory and PropTech.
The Brief
To create a visual identity for a new premium property agency, created by leading experts within the London market.
The Solution
Using topographic maps to visualise location and layering to express the prestige of the business, the final result encompassed sophistication and quality - the key values of RX London.
The Website
Interior Signage
Printed Collateral
Design
Layered Professionalism
RX London was formed through uniting some of the best experts within the property industry. From this we explored the idea of having 'layers of expertise' which led to the topographic visuals, not only expressing location but a visual way to show professionalism at every level.
Logos
Typography
Colour
Brand Assets
Topographic Contour Map
This pattern is to be used sparingly to reinforce brand recognition and give visual flair and personality in this sophisticated brand.
Website
Property Filter
A minimal and clean website with an efficient and user friendly filtering system for available properties, as per the client brief.
About Page
With clear CTAs on the home page, I used a clear and concise drop down system to easily show who works in each team alongside their roles.
Contact Page
Call to actions at the bottom of each page to "Get in touch now" takes the user to the contact page with useful information including office location and walking distance to local transport.
