The Dock

The Dock

Creating a bold brand spread across print, digital and physical space for The Dock, a beautifully renovated 47,000 sq ft of premium office space in the heart of Kings Langley.

Client

Brasier Freeth & Hanover Green

Location

Kings Langley

Project Type

Brand Identity / Print / Digital

Role

Art Direction, Designer

The Dock exterior building

Project Overview

An office designed to reconnect your workforce.

Positioned in the heart of Kings Langley, a vibrant neighbourhood with exceptional transport access, we elevated this striking and contemporary building with a fresh new brand. We settled on a new name, not only influenced by the building's locality to the Grand Union Canal, but also considering the nature of its forward-thinking tenants. Producing a multi-faceted campaign designed to encourage workforces to reassemble and ‘dock’ in for work, post Covid-19 lockdown.

The Brief

To reimagine this newly renovated office building as a vibrant hub to encourage businesses and individuals to come back to the office following the Covid-19 pandemic.

The Solution

A bright, colourful and inviting brand that takes visual cues from the area and tone of voice from the idea of coming together.

Interactive Brochure
The Dock brochure cover
Reconnect your workforce brochure spread
Explore a vibrant neighbourhood brochure spread
Aerial location brochure spread
Local amenities map brochure spread
The Dock brochure spread
Transport infographic brochure spread
Floorplan brochure spread
Atrium photography brochure spread
Building specification brochure spread
The Dock brochure contact page
The Dock brochure cover
HTML Emailers
HTML 1 — Teaser
The Dock teaser email
HTML 2 — The Building
The Dock building email
HTML 3 — The Area
The Dock area email
Signage & Wayfinding
The Dock reception signage
Reception signage — backlit anodised black metal
The Dock exterior building signage
Exterior building signage
Marketing boards inside The Dock
On-floor marketing boards
The Dock tenant board
Tenant board
The Dock cycle storage mural
Cycle storage mural
The Dock lower-ground wayfinding
Lower-ground wayfinding
Animation

Utilised as a promotional piece included in emailers and social posts.

Animated promotional design for The Dock

Design

Playfully Bold

A bright, colourful and inviting brand that takes visual cues from the area and tone of voice from the essence of coming together.

Logos
The Dock logo system
Typography
The Dock typography system
Colour
Yellow
#F4D53C
Purple
#7C80E3
White
#FEFEFE